What is project Insights?

Project Insights counts every visit to a walkthrough, day by day and step by step, so you can see when people watch it and where they stop. To learn what each number counts, see How Insights works.

What's on the Analytics tab

• Overview, the top row: Views, Watch rate, Completion rate, and Replays for the period you picked. Some walkthroughs with a form show Leads in place of Watch rate.
• Performance timeline: visits day by day, in three lines. Total visitors is every visit, Started project the visits that went past the first step, and Completed project the visits that reached the last step.
• Activity: where your viewers are and what they use, in four cards: Operating system, Country, Browser, and Device used.
• Steps view rate: a bar for each step, showing the share of viewers on it who went on to the next one. The shortest bars show where most viewers stop.

For what each number counts, see Key metrics.

Track one walkthrough

To track one walkthrough:

1. Open the project. You'll see the walkthrough in preview. If the editor opens instead, select Preview.
2. Select Analytics at the top. You'll see the walkthrough's numbers on the Analytics tab.
3. Optional: in the date menu, select Past week, Past month, or Past 12 months. It starts at Past week.
4. Read the top row. Beside each number, an arrow shows how much it went up or down compared with the period before. A dash means there's nothing to compare with yet.
5. In Steps view rate, hover over a step to see its Conversion, its Drop-off, which is the share who stopped there, and the Average time spent here in seconds. The hover card also shows the step's screen.

Start with the step where most viewers stop when you improve the walkthrough. Analytics is available once the project finishes processing. You can also open it from Recent projects in Workspace Insights.

Limits

• Step data covers visits from September 2025 on. The last step has no bar in Steps view rate, since there's no step after it.
• When the walkthrough has no views in the period, Steps view rate says "No visitors have viewed this tour yet".
• Some visits aren't recorded, such as your own visits and Preview. See What gets counted.
• The Analytics tab has no export. To download the leads a form collected, use the Leads tab.