What is Insights?
Insights shows how people use the walkthroughs you share: how many opened them, how far they got, and who sent your form.
When someone opens a walkthrough you shared, Layerpath records the visit: how many steps they saw, whether they reached the last step, whether they replayed it, and whether they sent a form. Insights adds those visits up, so you can see which walkthroughs people finish and where they stop.
Where to see Insights
| Place | What it answers | Where to open it |
|---|---|---|
| Workspace Insights | How are all my walkthroughs doing? | Insights in the sidebar |
| Project Insights | How is one walkthrough doing, and where do viewers stop? | Analytics at the top of a project |
| Leads | Who sent the form on a walkthrough? | The Leads tab beside a project's Analytics |
Every member of the workspace can open Insights, whatever their role. Forms, and so leads, are on paid plans.
Key metrics
Workspace Insights shows these metrics for all your walkthroughs together. Project Insights shows them for one walkthrough.
- Total views: how many times your walkthroughs were opened in the period, replays included.
- Viewers: how many visits your walkthroughs got. Each visit counts once, so one person who opens a walkthrough twice, or reloads it, counts as two viewers.
- Views: for one walkthrough, how many times it was opened in the period, replays included. In Recent projects, every visit so far, without replays.
- Completion rate: the share of visits that reached the last step.
- Drop-off rate: the share of visits that stopped before the last step.
- Watch rate: how far viewers got on average, as a share of the walkthrough's steps. A viewer who stops on step 1 of 10 counts as 10%.
- Steps view rate: for each step, the share of viewers on it who went on to the next one.
- Replays: how many times viewers started the walkthrough again after reaching the end.
- Lead generation rate: the share of visits that ended with a sent form.
- Leads: how many leads a walkthrough's form collected.
What gets counted
- Visits to a walkthrough's share link or embeds count, other members' visits included.
- Your own visits don't count when you open your walkthrough at its layerpath.com share link while signed in to Layerpath in the same browser. On a custom domain or in an embed on another site, they do.
- Nothing that plays inside Layerpath counts, such as Preview.