See how your walkthroughs perform
Insights shows views, completion, and leads across your workspace for a period you pick, plus the projects that stand out and where viewers come from.
Where to find Insights
Select Insights in the sidebar. Every member of the workspace can open it, whatever their role.
When your walkthroughs have no views in the period you pick, Insights shows sample data under the banner "This is sample data". Insights has no export. To download a walkthrough's leads, see Leads.
Pick a date range
The menu at the top of Insights sets the period: Past week, Past month, or Past 12 months. It starts at Past week.
Beside each number in the top row, an arrow shows how much it went up or down compared with the period of the same length before it. A dash means there's nothing to compare with yet.
What each number means
| Number | What it shows |
|---|---|
| Total views | How many times your walkthroughs were opened in the period, replays included. |
| Viewers | How many visits your walkthroughs got. Each visit counts once, so someone who opens a walkthrough twice counts twice. |
| Completion rate | The share of visits that reached the last step. |
| Lead generation rate | The share of visits that ended with a submitted form, counting only walkthroughs that have a form. With no leads in the period, it shows "No leads generated". |
Views come from people who open your walkthroughs at their share links or in embeds. When you open a walkthrough you created at its layerpath.com share link, signed in to Layerpath in the same browser, your visit isn't recorded. Other members' visits count like anyone else's. Nothing is recorded when a walkthrough plays inside Layerpath, such as in Preview.
Recent projects lists your five newest published projects. Its numbers count every visit so far, whatever period you pick:
| Column | What it shows |
|---|---|
| Views | How many visits the walkthrough got. |
| Watch rate | How far viewers got on average, as a share of the walkthrough's steps. |
| Completion rate | The share of visits that reached the last step. |
| Drop off rate | The share of visits that stopped before the last step. |
Select a project to open its own analytics. With more than five published projects, select See all to list every one.
Top projects
Performance stats shows the projects that stand out:
- #Trending project: the published project with the most activity in the last 24 hours. Select it to open the project.
- Most viewed project: the most views in the period.
- Most leads generated: the most leads in the period.
- Most dropoff project: the highest share of visits that stopped before the last step.
- Best completion rate: the highest completion rate in the period.
Select View project beside one to open it.
Who's viewing
Activity breaks down the period's visits by Operating system, Country, Browser, and Device used. Select the expand icon on a card to see its full list.