How Brand memory affects creation
What changes in the projects you create after Brand memory is set up, and why projects you already made keep the look they were created with.
When Layerpath creates a project, it captures the active Brand memory for that project. Brand memory guides the identity and wording Layerpath generates for new projects; projects that already exist keep the version captured when they were created.
What Brand memory can guide
The two creation paths can use the active Brand memory when they create a project. The generated parts differ by path.
| Path | What Brand memory shapes |
|---|---|
| Create a project with Agent | Titles and body copy in the plan Layerpath drafts from your prompt, then callouts, step titles, connecting prose, and voiceover scripts as the tour is built out |
| Record your screen | callouts on each step, step titles, connecting prose, and the voiceover script written after Layerpath analyzes your recording |
Both paths also take your visual identity, so the colors, logo, and fonts are applied to the project as it is created.
What Brand memory does not do
- It does not rewrite projects you already created.
- It does not change voiceover audio that has already been generated. Existing audio is a finished file.
- New Brand voice results do not replace the voice already in use. If no Brand voice is in use, Layerpath uses default guidance until you choose Apply brand voice.
- It guides generation. It does not guarantee that every generated element follows it, which is why reviewing the result in the editor still matters.
Why projects you already made do not change
When Layerpath creates a project, it records the active Brand memory and keeps that record with the project. This includes identity settings such as watermark, default language, and default voice, as well as Brand voice. The project renders from its own copy afterwards, in the editor, in the player, on a shared link, and in an exported video.
Setting up Brand memory later, or changing it, does not reach back into that copy.
So if you create two projects and then set up Brand memory:
| Project | How it looks |
|---|---|
| The two you created first | The Brand memory captured when each was created, unchanged |
| Projects created after a change | The active Brand memory at the time each project is created |
This is deliberate. Finished work that has been shared with customers stays as it was when you shared it.
Check the result
Brand memory changes what Layerpath generates, so review these in the editor before sharing:
- Step titles and callout wording read the way your company writes.
- Preferred and avoided terms from Language rules are reflected in generated wording where appropriate.
- The voiceover script reflects the tone you intended for the project.
- Colors, logo, and fonts are the ones you set on the Brand identity tab.
- The generated wording fits the audience and purpose you intended.
When wording is wrong across several projects rather than in one place, correct the voice itself on Review your brand voice instead of editing each project.