What is your brand identity?

How it works

Set it up once instead of styling each walkthrough yourself. Layerpath can find your identity on your website or in your brand guidelines PDF, or you add it by hand, on the Brand identity tab in Brand memory. You check it, then apply it, and every project you create after that uses it.

Set up your brand identity

1. In the sidebar, select Brand memory. You'll see Set up your brand.
2. Choose how to start:
   • From your website: enter its address and select Generate. When you see Your identity is ready, select Review your identity.
   • From a PDF: select Upload PDF and choose a PDF of your style guide, design system, or brand guidelines. You'll see "Analyzing your PDF...", then "Preparing your review...".
   • By hand: select Create manually.
3. The Brand identity tab opens with what Layerpath found, or with empty fields if you chose Create manually.

If Brand memory is already set up, its tabs open instead. To build it again from another website, select Change source on the Brand identity tab.

Check and apply it

On the Brand identity tab, check what's there and fix anything that's wrong:

• Your company name and website, at the top of the tab. Layerpath learns your brand voice from this website. Select Add images to add a banner beside them.
• Logos and Icons: each takes a dark and a light version. Upload any that are missing, and select Add logo or Add icon to add a second version. Walkthroughs show your icon on the intro and outro, and in the browser tab when someone opens your share link.
• Colors: check each color's hex value. The first, marked Default, is your primary color, used for hotspots, callouts, and buttons. Select Add color to add one that's missing. You can have up to 4. To remove a color, select the bin icon under it.
• Fonts: the Heading and Body fonts.

Two workspace settings on the same tab save as soon as you change them:

• Default language and AI voice: the default Language and Voice for new voiceovers.
• Watermark: shows or hides the Layerpath watermark in your workspace. Turning it off needs a paid plan.

Then select Apply identity at the top of the tab. Projects you create from then on use your identity. For later changes, the button reads Update identity.

If you started from your website, Layerpath starts learning your brand voice when you apply your identity. You can close the page while it works. Layerpath emails you when it's ready to review. If you started from a PDF or by hand, open the Brand voice tab to set up your brand voice. See Brand voice.

Limits

• You need to be an Owner, Admin, or Editor to change Brand memory.
• You can have up to 4 colors.
• A PDF can be up to 25 MB, and you upload one at a time.
• Turning off the Watermark needs a paid plan.
• Projects you already made keep the identity they were made with. See What changes, and when.
• If Layerpath can't read your website, check the address and select Generate again, or start from a PDF or by hand.
• If your brand voice doesn't arrive, or learning it fails, see Brand voice.