What is your brand voice?

How it works

Set it up once, and Layerpath uses it each time it writes a new walkthrough. Layerpath learns your voice from your website, or from a few sentences you paste. On the Brand voice tab, it shows two examples of how it will write. You correct what sounds wrong, then apply it. The tab shows Learning while Layerpath works, Review when it's ready for you, and In use once you apply it.

Review and apply your brand voice

1. In the sidebar, select Brand memory, then the Brand voice tab. You'll see See how Layerpath will write for you.
2. Read the two examples. Position your product shows how Layerpath writes for people who haven't bought yet. Explain how it works shows how it writes for people already using your product.
3. Optional: Select Play voiceover on an example to hear it read aloud.
4. If an example sounds right, select Yes, sounds right. If it doesn't, select Needs changes, pick what feels wrong, such as Too long or Wrong terminology, or describe it in your own words.
5. Select Review change. You'll see What Layerpath will remember and the revised examples. Select Accept change, or describe what's still wrong under Refine the change and select Refine.
6. Select Apply brand voice at the top of the tab. The label beside it changes to In use, and the projects you create from then on use your brand voice.

Change your brand voice later

For a brand voice you built from your own examples:

1. On the Brand voice tab, select Edit brand voice details. The form opens with your examples filled in.
2. Change any of the fields. Only How you position your product is required.
3. Select Generate brand voice. You'll see "Your brand voice is ready to review" and new examples.
4. Select Apply brand voice. Your current brand voice stays in use until you do.

To close the form without changes, select Discard.

If Layerpath learned your brand voice from your website, select Regenerate brand voice to learn it again. To learn from your website instead of your examples, open More brand details once your brand voice is In use, and select Learn from my website. Then follow the steps to set up your brand identity from your website.

Limits

• Until you apply it, new projects don't use your brand voice, including any corrections you accepted.
• If learning fails, you'll see "We couldn't finish learning your brand voice." Your identity stays in use. Select Try again, or Continue without a brand voice.
• If the examples don't appear, select Regenerate brand voice to make them again.
• To give your own examples instead, with no brand voice in use, the tab shows Build your brand voice from a few examples. Paste sentences your company has written, then select Generate brand voice.