What is Brand memory?
Brand memory is where your workspace keeps its brand identity and brand voice, so Layerpath uses them when it makes a walkthrough.
How it works
Set it up once, from your website, a brand guidelines PDF, or by hand. When you create a project, Layerpath copies your brand identity into it, and once you apply a brand voice, it writes the callouts and voiceover scripts in that voice. Projects you already made keep the look they were made with.
What's in Brand memory
| Part | What it holds | Where to open it |
|---|---|---|
| Brand identity | Your logos, colors, fonts, and icons | The Brand identity tab in Brand memory |
| Brand voice | How Layerpath writes for your company | The Brand voice tab in Brand memory |
What changes, and when
New projects
When you create a project, Layerpath copies your brand identity into it: your logos, colors, fonts, and icons. Once you apply a brand voice, it guides the callouts and voiceover scripts Layerpath writes for each new project.
Changes reach new projects once you apply them. Use Apply identity or Update identity on the Brand identity tab, and Apply brand voice on the Brand voice tab. Until then, new projects use what was in use before.
Every project at once
Two settings on the Brand identity tab reach every project in your workspace as soon as you change them:
- Watermark shows or hides the Layerpath watermark on your walkthroughs. Turning it off needs a paid plan.
- Default language and AI voice are the defaults for new voiceovers across your workspace. Voiceovers you've already made don't change.
Existing projects
A project keeps the logos, colors, fonts, and icons it was made with. Setting up Brand memory later, or changing it, doesn't repaint the project in the editor, at its share link, or in its guide and video exports. The exception is the logo at the top of the share link page, which shows your current logo from Brand memory.
This keeps the walkthroughs you've already shared consistent for your viewers when your brand changes.
Apply it to an existing walkthrough
Ask Agent to apply your Brand memory. In the editor, type it in the Agent panel, for example "Apply Brand memory style" for the whole walkthrough or "Apply Brand memory to callout" for one step. In ChatGPT, Claude, or an MCP assistant, ask in your own words.
Agent restyles colors and fonts and rewrites the text and voiceover scripts in your brand voice. For colors and fonts, it uses the brand identity the project was made with. An identity you set up or changed after that doesn't reach the walkthrough.
Where it's used
Layerpath uses your Brand memory when it makes a project, wherever you start it:
- Create with Agent in the Layerpath app
- Record your screen with the Chrome extension
- Agent in Slack, ChatGPT, Claude, and MCP assistants
Brand memory guides what Layerpath writes and designs, so check each walkthrough before you share it.