Review your brand voice
Read what Layerpath learned about how your company writes, correct what sounds wrong, then put the voice into use.
The Voice tab shows what Layerpath learned about the way your company writes, and two worked examples so you can judge it. Read the examples, correct anything that sounds wrong, then choose Use brand voice to put it into use.
Nothing changes until you choose to use it
Layerpath keeps new results separate from the settings your projects use now. New results are marked as not yet in use, and the projects you create continue to use your current settings until you choose Use brand voice.
When results are waiting, the Identity tab carries a notice saying so. Its Review changes control is the only thing that moves you to the Voice tab.
This means you can read everything on this tab, correct it, and read it again, without affecting anyone's work in the meantime.
How to read the two examples
Under the heading that asks how Layerpath will write for you sit two cards. Each shows a sample screen, a callout, and the voiceover script Layerpath would write.
The pair is deliberate. Position your product is how you communicate value to someone who has not bought yet. Explain how it works is how you guide someone already using the product. Most companies sound different in those two situations, and showing both is the quickest way to check that Layerpath understood the difference.
Choose Hear voiceover to play a script aloud in your default AI voice.
Correct what sounds wrong
Because both examples come from one underlying voice, a correction to either one rewrites both together.
Say what feels wrong
Choose Needs a change on the example that reads badly. Pick a reason, or describe the problem in your own words, then choose Review change.
Pick a reason or describe the problem, then choose Review change to see what Layerpath proposes. Read what Layerpath proposes to remember
Layerpath states the change it wants to make to your voice, then shows both examples rewritten so you can compare the previous and current wording side by side.
Read the proposed change itself, not only the rewritten samples. It describes how every future generation will be affected, not just these two examples.
Compare the previous and current wording for both examples before you accept the change. Accept, refine, or cancel
Choose Accept change to keep it, Refine to describe what is still wrong, or Cancel to discard it.
Nothing reaches your brand voice until you choose Accept change. A correction is never applied on your behalf.
What Layerpath learned
Below the examples, the tab lays out its understanding of your writing as a set of cards.
| Card | What it holds |
|---|---|
| How you write | Your tone, rhythm, and style, with the adjectives Layerpath matched to them |
| Position | How you present value to prospective customers |
| Enable | How you guide customers who are already using the product |
| Writing patterns | The recurring constructions that make your writing recognizable |
| Language rules | The words to prefer, avoid, and keep consistent |
Most of these cards are Layerpath's reading of your company, useful to check for accuracy. Language rules is different: it is applied directly when Layerpath writes. If you need a particular word used or avoided, that is the card to check.
Open Advanced understanding for the company overview, positioning, messaging, writing detail, and the evidence behind each conclusion. Each card names the source it came from.
Put the voice into use
Choose Use brand voice at the top of the tab. From that point, projects you create use this voice for callouts, step titles, connecting prose, and voiceover scripts.
Until you choose it, generation runs on Layerpath's defaults no matter how much you have read or corrected on this tab. Edit voice context beside it lets you adjust the material Layerpath learned from.
Known limitations
- Corrections are held with the new results and reach generation only after you accept them and put the voice into use.
- A voice built from too little material is not used for generation. When that happens, the tab says so and offers a different address or a manual setup instead.
- Putting a voice into use does not change projects you already created, and does not regenerate voiceover audio that already exists.
- Update from website is unavailable while unreviewed results are open. Finish the review first.
When the result is not what you expect
The voice does not sound like your company
Choose Needs a change on whichever example is furthest off and describe the problem in the free text field. The quick reasons cover tone and length. Wording that is specific to your company usually needs the field.
You accepted an example and then noticed a problem
Choose Needs a change on it anyway. Layerpath warns you that the correction rewrites both examples, then proposes the change for your review as usual.
You corrected the voice but new projects read the same way
Check that you chose Accept change on the proposed change, and then Use brand voice. Both are required. Reading and correcting alone does not change what Layerpath generates.
The tab says the voice was not used for generation
Research found too little to work from. Choose a different address if a better one exists, or set the voice up by hand.
You want to start over
Discard the new results to go back to the settings currently in use. The control asks you to confirm before anything is removed.