Set up Brand memory
Give Layerpath your website so it can reuse your identity and voice in the projects you create next.
Brand memory holds two things Layerpath reuses when it writes and designs for you: an identity, which is your logo, colors, and fonts, and a voice, which is the words and tone your company uses. Set it up once, and the projects you create afterwards start in your brand instead of Layerpath's defaults.
Where to find it
Open Brand memory in the workspace navigation. The page has two tabs, Identity and Voice, and opens on Identity. It stays on the tab you chose, so voice results waiting for review do not move you off the tab you are reading.
What you need
- A workspace where you can edit settings. Viewer access is read only.
- Your company website address, for the fastest path to a usable identity and voice.
- Your logo files and brand colors, if you would rather supply them yourself.
Before anything is configured, the page offers three ways to start.
| Way to start | What it does |
|---|---|
| Website address, then Generate | Reads your site's design and writing. The main path. |
| Create manually | Skips research. You upload your assets and set your colors yourself. |
| Upload files | Reads a brand guidelines PDF, design system, or UI kit. The card is present but not yet available to use. |
Give Layerpath your website
Enter your website address and choose Generate. Layerpath reads the site, then proposes an identity and a voice for your review.
The visible stages tell you which part of the work is running. You can close the page while it runs. Layerpath continues the work and sends an email when the result is ready. Stop is the only control that ends a running research job.
The identity finishes before the voice. When it does, the screen reads Your identity is ready and shows what Layerpath found, as in the screenshot at the top of this page.
Choose Review your identity to open the Identity tab and check the results, or Cancel to leave them. The voice keeps processing either way.
Review the identity
Once the identity arrives, work through the sections on the Identity tab and correct anything that is wrong.
Check your logos and colors
Confirm the main logo, the dark mode logo, and the light mode logo. Each color carries a name and a hex value, so you can check them against your brand reference directly.
Choose Add color to add a color Layerpath did not find.
Each color shows its name and hex value, so you can check them against your brand reference. Check the fonts
Layerpath sets a heading typeface and a body typeface. Both are shown with a preview of the name.
Heading and body typefaces are set separately. Set the language and voiceover voice
Default language sets the language for generated voiceovers. Label language sets the language for generated callouts and titles. Leave them matching unless you narrate in one language and label in another.
Default voice picks the AI voice for the workspace. Choose Play preview to hear it before you accept it.
Set the spoken language, the label language, and the default AI voice, then preview the voice. Decide about the watermark
The watermark toggle shows or hides the Layerpath watermark in your projects.
Unlike your visual identity, the watermark setting also applies to projects you already created.
What happens next
When the identity is saved, the projects you create afterwards use it. Layerpath keeps working on the voice in the background, and tells you when the results are ready to read on the Voice tab.
Continue with Review your brand voice when that notice appears.
Choices and variations
| Situation | What to do |
|---|---|
| You would rather not share a website | Choose Create manually and supply your logo, colors, and fonts yourself. |
| Your website changed | Choose Try different URL to run research against a different address. |
| Layerpath could not reach your site | Check the address, then choose Create manually if the site stays unreachable. |
| The address is not your own company site | Layerpath asks you to confirm before it spends research on it. |
| Your workspace inherits branding from another workspace | The tab is read only. Switch to custom branding to edit it. |
| You have Viewer access | The tab is read only. Ask an Owner or Admin to make the change. |
Known limitations
- Brand memory shapes projects you create from now on. It does not repaint projects that already exist. How Brand memory affects creation explains why.
- The voice is not used for generation until you choose Use brand voice on the Voice tab.
- Research reads your public website. It cannot read pages behind a sign-in.
When the result is not what you expect
Research is still running well past 10 minutes
Leave it running and close the page if you want to. Layerpath emails you when the result is ready. If nothing arrives and the page still shows work in progress much later, note the time and the website address, then open Help in Layerpath.
The colors or logos are wrong
Correct them on the Identity tab. Research reads a website, so an out of date or inconsistent site produces an inaccurate identity. Supplying the assets yourself is faster than repeated research when the site itself is the problem.
Research finished but the Voice tab has nothing to read
The identity finishes before the voice. Wait for the notice that voice results are ready. If the voice never arrives, choose Try different URL to run research against a different address.
You cannot edit anything on the tab
Check whether you have Viewer access or whether the workspace inherits branding from another workspace. Both make the tab read only, and the page names the workspace it inherits from.