Set up Brand memory
Set up Brand memory from a website URL, a brand PDF, or your own assets before you create your next project.
Brand memory holds two things Layerpath reuses when it writes and designs for you: an identity, which is your logo, colors, fonts, and voice settings, and a brand voice, which is the words and tone your company uses. Set it up from a URL, a PDF, or your own assets before you create the next project.
Where to find it
Open Brand memory in the workspace navigation. The page has Identity and Brand voice tabs and opens on Identity.
What you need
- A workspace where you can edit settings. Viewer access is read only.
- A company website URL, a PDF with brand material, or the assets and writing examples you want to enter yourself.
| Way to start | What it does |
|---|---|
| Website URL, then Generate | Imports your logo, colors, fonts, and brand voice from the website. |
| Upload PDF | Uses a style guide, design system, or brand-guidelines PDF up to 25 MB. |
| Create manually | Lets you enter identity assets and provide brand-voice examples yourself. |
Create with a URL
Enter your website address and choose Generate. Layerpath prepares identity and brand-voice results for review.
When the result is ready, review the Identity tab and choose Apply identity only after the logos, colors, icons, fonts, language, voice, and watermark are correct.
Upload a PDF
Choose Upload PDF, then add a PDF of your style guide, design system, or brand guidelines. PDF upload is available to everyone.
The visible stages show which part of preparation is running. Choose Stop only when you want to end a running job. Once the Identity tab is ready, correct it and choose Apply identity.
Create manually
Choose Create manually when you want to upload identity assets and set the workspace details yourself.
The manual Brand voice form accepts a tagline, product description, optional tone characteristics, positioning, product guidance, and preferred or avoided words. Choose Derive brand voice when those examples are ready.
Review the identity
Once the identity arrives, work through the sections on the Identity tab and correct anything that is wrong.
Check your logos and colors
Confirm the logos, icons, and colors. Each color carries a hex value, so you can check it against your brand reference directly.
Choose Add color to add a color Layerpath did not find.
Check the fonts
Layerpath sets a heading typeface and a body typeface. Both are shown with a preview of the name.
Set the language and voiceover voice
Language sets the language for generated voiceovers. Voice picks the AI voice for the workspace. Choose Preview to hear it before you apply the identity.
Decide about the watermark
The watermark toggle shows or hides the Layerpath watermark in your projects.
What happens next
When the identity is saved, the projects you create afterwards use it. Layerpath keeps working on the voice in the background, and tells you when the results are ready to read on the Brand voice tab.
Continue with Review your brand voice when that notice appears.
Choices and variations
| Situation | What to do |
|---|---|
| You would rather not share a website | Choose Create manually and supply your logo, colors, and fonts yourself. |
| Your website changed | Choose Try different URL to run research against a different address. |
| Layerpath could not reach your site | Check the address, then choose Create manually if the site stays unreachable. |
| The address is not your own company site | Layerpath asks you to confirm before it spends research on it. |
| Your workspace inherits branding from another workspace | The tab is read only. Switch to custom branding to edit it. |
| You have Viewer access | The tab is read only. Ask an Owner or Admin to make the change. |
Known limitations
- Brand memory shapes projects you create from now on. It does not repaint projects that already exist. How Brand memory affects creation explains why.
- The voice is not used for generation until you choose Apply brand voice on the Brand voice tab.
- Research reads your public website. It cannot read pages behind a sign-in.
When the result is not what you expect
Research is still running well past 10 minutes
Leave it running and close the page if you want to. Layerpath emails you when the result is ready. If nothing arrives and the page still shows work in progress much later, note the time and the website address, then open Help in Layerpath.
The colors or logos are wrong
Correct them on the Identity tab. Research reads a website, so an out of date or inconsistent site produces an inaccurate identity. Supplying the assets yourself is faster than repeated research when the site itself is the problem.
Research finished but the Brand voice tab has nothing to read
The identity finishes before the voice. Wait for the notice that voice results are ready. If the voice never arrives, choose Try different URL to run research against a different address.
You cannot edit anything on the tab
Check whether you have Viewer access or whether the workspace inherits branding from another workspace. Both make the tab read only, and the page names the workspace it inherits from.